New formats for new times

Easter is different, again this year we won't have the rituals of egg hunting in the garden, family reunion, or going under a chocolate fence at the market to choose your favorite egg.

This scenario brought us, if we look at it with eyes of innovation, new sales possibilities. Without windows to look at and shelves filled with options, e-commerce has become a form of safe consumption and has gained a representative force in these times of pandemic, purchases made in the comfort of homes are gaining space and altering customer habits.

In 2020, online sales of Easter eggs increased by 360%, and chocolates, in general, showed an increase in online sales of 299%. The study says that the increase in purchases intensified between March 29 and April 6, 2020, beating the margin of 322 percent compared to the previous year. *

This year the expectation is even better, since we are already more adapted and mature to explore online sales, a maturity that, over a pandemic year, accelerated a technological process in the behavior of consumers, retailers and the entire shopping chain.

And does your brand have your online sales strategies already drawn up this Easter?

Ara provided some digital marketing tips to contribute to your sales performance.

- Invest in professional photos:

The photos attract your customer's first look at your product, and since we can't touch it at that moment, the photo must awaken the desire and sensations that we previously felt under the chocolate egg racks in the market.

- Set a sales goal:

Without knowing where to get to, it's harder to walk, isn't it? Define your sales goals and create strategies to achieve them.

- Bet on your social media profiles:

As well as the importance of keeping your e-commerce up to date, updated and easy to navigate, it is very important to activate your brand's interaction with your target audience, through social networks.

Create a schedule of posts, search for topics relevant to your followers, promote products and promotions.

It is also worth investing in advertising on the platforms, such as boosts, sponsored posts, and Google search strategies.

- Create a chain of relationships involving your brand, your audience, and opinion leaders:

Your brand's relationship with opinion leaders brings your brand closer to the consumer's daily life, working your top of mind subtly when choosing purchases. This relationship can be established with digital influencers, or references in the sector.

- And finally: Communicate. Communicate. Communicate.

Being in the consumer's eyes and one click away will increase your chances of e-commerce sales.

Take advantage of this wonderful date for the world of chocolate makers and expand the reach of your brand.

ARA supports your development from the seed to your showcase.

What can we think of in 2021?

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*source: CNN April 14, 2020