What we don't know about the chocolate industry

This issue affects us as consumers, and also as producers. Have you ever wondered who wins when we make cost reductions on our products? What is the real purpose of each ingredient in your chocolate?

Ingredients and additives were developed with specific technological functions, with the objective of solving problems that caused damage to the entire chain, and to increase food access to a greater number of people. Its indiscriminate use as an alternative to reduce costs and deceive the consumer is an ethical issue and must be avoided.

We are in the era of technology, but also of transparency, and actions that were previously not perceived by consumers are now harshly condemned.

Are you ready to be transparent with your consumer?

Do you know any stories of “false truths” in the chocolate industry?

How do you feel when you discover that there is a “catch” in a product you bought?